While preparing for the opening of its second brewery in Asheville,
North Carolina, New Belgium Brewing Company announced a third, pilot
brewery to open in Denver in 2017.
The Fort Collins-based
craft brewery — the fourth-largest craft brewery in the country — will
open a micro, 10-barrel pilot brewery at the forthcoming Source Hotel,
3350 Brighton Blvd., in Denver’s River North District (RiNo).
2,000-square-foot Denver concept will reside on the hotel’s ground
floor, with barrel aging taking place on the eighth floor in the brewery
and hotel’s collaborative rooftop lounge called "The Woods.”
Woods” will serve New Belgium beers and small plates and will include a
snack counter, bar, sit-down dining area and beer garden, as well as
the hotel’s pool and roof deck.
Hotel guests and
customers at The Source culinary complex will be able to try New
Belgium’s core brands there (but brewed anew on the pilot system) as
well as other small-batch beers brewed and aged onsite.
in a converted brick foundry, The Source market hall is home to two
restaurants, a bakery, coffee roaster, taproom, butcher, cheese shop and
other artisanal vendors.
"I think that was really
appealing to us, the idea of hands-on, artisanal, small and crafted,”
said New Belgium Public Relations Director Bryan Simpson.
Belgium’s expansion to Denver is markedly different from its move to
Asheville, which will bring a 133,000-square-foot East Coast brewing
facility, capable of producing 500,000 barrels of beer annually, along
with a regional distribution center.
No distribution outside of The Source will take place from new Belgium’s Denver location.
will be an expansion of New Belgium’s barrel-aging program, which
already includes 64 giant barrels, or foeders, in Fort Collins, located
in an area of the brewery dubbed "foeder forest.”
2012, New Belgium also introduced a 10-hectoliter (about 260 gallons)
pilot system to its Fort Collins facility in order to experiment with
new brands and one-off brews, while the entire brewery grew to
production of nearly 1 million barrels of beer annually.
think part of the inspiration for this was having the pilot system here
(in Fort Collins)... It allows you to be playful and try new things,’’
Other New Belgium-branded concepts exist
around Colorado, including the New Belgium Ranger Station in Snowmass
Village and the Spoke and Hub concepts at Denver International Airport.
The Source location will be New Belgium’s only other production
facility in Colorado, and its third production facility once the
Asheville brewery and taproom opens late this year or early next year.
For more information on The Source Denver, visit www.thesourcedenver.com/