(New Orleans, LA) — Abita Brewing Company has released an alcoholic version of their famous root beer, the first product in its line of ‘Bayou Bootlegger’ hard sodas.
Bayou Bootlegger Hard Root Beer is based on the same root beer
formula Abita has been craft brewing with pure Louisiana cane sugar for
more than 20 years, and brewed to achieve a 5.9 percent alcohol by
volume (ABV). The brew is all natural and gluten free.
Six-packs of the hard root beer are expected to hit store shelves in
Louisiana this week, with national distribution by early 2016.
Abita is combining its brewing team’s expertise in both beer and
non-alcoholic root beer together to bring a superior tasting product to a
category that is drawing major interest from consumers.
"Our hard root beer is a decidedly adult take on the old-fashioned
Abita Root Beer we’ve been brewing and you’ve been loving for years,”
said David Blossman, President and CEO of Abita Brewing Company. "It
only made sense for us to enhance our already famous root beer with this
fun, new twist.”
And for some it’s been a long time coming.
"Fans have been known to concoct their own drink recipes using Abita
Root Beer and they’ve been asking for an alcoholic version for years,”
Blossman continued. "We decided it’s time to give it to them.”
Abita Root Beer also has a strong cocktail history among bars and
restaurants in New Orleans, with many incorporating the local soda in
featured drinks for patrons.
Abita currently produces more than 14,000 barrels of root beer
annually in its state-of-the-art brewing facility. Its root beer is made
with a hot mix process using Abita Springs’ natural spring water,
herbs, vanilla and yucca. Unlike most soft drink manufacturers, Abita
only sweetens its root beer with pure Louisiana cane sugar. The
resulting taste is reminiscent of soft drinks made in the 1940s and
1950s, before bottlers turned to corn sugar and fructose. Some soft
drink makers add caffeine to their product, but Abita’s root beer is
The alcoholic version of the root beer has a distinctive look as part
of the new hard soda line, Bayou Bootlegger. Its flavor profile
delivers aromas of wintergreen, vanilla and sassafras, with hints of
clove and anise.
Bayou Bootlegger’s namesake is inspired by New Orleans’ original
bayou bootlegger, Jean Lafitte, the early-19th century French pirate and
smuggler who took up arms in defense of New Orleans during the War of
1812. As the packaging says, these sodas are "brewed with the swagger
and rebellious spirit of our most famous pirate.”
To find Bayou Bootlegger Hard Root Beer in your area, download Abita’s Beer Finder app or visit https://abita.com/find_abita.
Currently, Abita produces eight year-round beers and seven big beers,
in addition to multiple seasonal and harvest brews, a select series, a
root beer, and now a hard soda series. The company’s products are sold
in 41 states, the District of Columbia, and in a limited number of
foreign countries. Abita Brewing was ranked the 21st largest craft
brewer in the country by the Brewers Association in 2014.